Today I created my own Store in http://www.madeit.com.au/. This is an online handcraft market for Australians to showcase their handcrafted treasures.
http://www.etsy.com/ is a fine place to sell and to shop too, but it has a significant overseas market. Postage costs to overseas are fairly high, so that market isn't really a sensible one to aim for.
I'm so glad I found this Made It site. It's been going since about 2006 and has the potential to grow even more, especially in this current economic climate where people are appreciating handcrafted goods in preference to commercial products.